Why Facebook is better than Google for restaurants?

It’s great you have planned out how you are going to market your restaurant business. If you don’t, then Google it up and you will come with lots of restaurant marketing ideas. What’s tough is to decide whether to choose Facebook or Google for marketing your business. Both are giants and each one has a different advertising model. When it comes to promoting your restaurant, experts say you are better off using Facebook for marketing your business.

Facebook ads let you target people on the basis of their interests instead of what their search (as in the case of Google). You are basically targeting basis on the basis of who they are rather than the information they are looking for. Facebook shows ads on the basis of the likes and demographics of the user. Let’s have a look at why Facebook is better for your restaurant.

Build brand equity

Facebook lets you leverage the good words of mouth which, of course, are powerful when you are advertising. The user sees an ad almost every day. Over the course of several interactions, he will get to know what your brand is all about. Yes, a potential visitor will learn about your restaurant, its location, what kind of food you serve etc. before even deciding to click through your Facebook page or website. You won’t even have to force them to browse through your landing pages. They will only land on your website if they want to order something.

Demographic and keyword targeting

Facebook lets you target keywords and demographics with precision. Since user profiles already have their location, with geo-targeting, your Facebook ads appear to users whose profiles contain the location you are targeting. So, if your restaurant is in Cromac Place, Belfast then only those Facebook users will see your ad who are within that location.

Pros and cons for Facebook advertising for your restaurant business


  • You can broadcast ads to reach a specific audience
  • It’s a highly effective form of advertising if you want to reach people who use mobile devices
  • You can display ads in a range of formats to make your food look delicious.
  • If you want to create direct response campaigns for your restaurant, it’s best
  • If you are new and you don’t have a large marketing budget, Facebook is best to begin with. You reach to about 1000 people by just spending £5 a day.


  • You will have to keep on creating new ads to engage with the visitor
  • More and more advertisers have started using Facebook so things will get competitive

You most definitely want to create a direct response from your advertising campaign, right? In that case, Facebook is best to market your restaurant and reach your target audience. It won’t break your bank, you will just have to hire an expert agency to manage your restaurant’s marketing. Long story short, Google helps you in increasing sales of your product while Facebook helps in building brand equity.

Indian Cooking Sites

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Amazing Wine Tips You Need To Try Out

Sipping a glass of wine by the fire is a joy many of us would love. If you’re struggling to find the right wine for your own event, consider reading this article. Whether you want to know more about purchasing or serving, you’ll find the tips here give you a great foundation of knowledge to begin your journey towards learning.

Do not spend your money on full cases of wine if you are not sure you like it. It is best to purchase an experimental bottle, or even better, taste the wine before you purchase it. You should consider buying full cases of win if you know you will easily be able to serve it when you have company.

There are wines from all over the world, so try them all out. You can drink a Canadian wine from Niagara, one from California or one from France. Test all the different regions until you find those you like the best. Whether it is Italy or South Africa, you’ll find the perfect selection.

Attend as many wine tastings that you can during the course of the year. This can be very beneficial for you as it allows you to get an idea of some of the newer wines that are on the market. This will help you to gain a better appreciation for all wine has to offer.

Leftover wine should not be saved for any more than four days. When wine comes in contact with oxygen, it starts to break down. This greatly effects the taste and balance. It is best to use any wine you have leftover for cooking instead of drinking it as it is.

Do not let others influence your taste in wines. It is important you try different wines and decide what you love. Everyone has different taste buds and might not be looking for the same thing in a wine. Do not assume that drinking a wine recommended by an expert will make you more sophisticated.

Learn the pronunciation of all of the wines that you serve so that you sound as professional as possible when you are around your guests. This can go a long way if you are having a party or get together with friends in your house. There are common names for wine, so get acquainted with the lingo.

If you need to find a wine for an important occasion such as a wedding, it is best to have a small wine tasting party beforehand. Invite some of the guests and have them try different wines. Give them a large selection to choose from and do not hesitate to offer different options at the actual event.

There, now you’re prepped for your next adventure with wine! It doesn’t take much effort to read an article like this, but you learn a lot. With that education behind you, you’ll find that wine is even more enjoyable every time you’re able to bring a glass to your lips.…


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Three Bars In Sheds

Garden Beach Hut

Amidst a tangle of overgrown bushes, a simple pent roofed shed situated near a lush garden pond is the setting for this shed bar inspired by nature. An awning covered with a mixture of rushes and long tufts of dried grass that creates an image of a tropical beach hut, extends from the front of the shed to provide a covered seating area if it should happen to rain. Beneath it the top half of the shed wall has been transformed into a drop down shelf that serves as the bar counter and is held in place by metal supports that fold when the counter is lifted back at closing time. Just outside the hatch there is an old fashioned brass bell and inside, there is a metal miner’s lamp. The tiny space inside the shed bar has been carefully planned to include narrow shelves for the most essential spirits every bar should have. Bar accessories are of lightweight melamine to prevent adding excess weight to the counter.

Allotment Paradise

A small tool shed on the allotment that’s been transformed into a bar is ideal for taking a break between hoeing. The apex roof allows a little more head height and inside there is a small workbench that has had an easy to clean worktop fitted. In the corner is a small sink with an independently pumped water supply for washing muddy hands. There is a narrow, old kitchen style dresser that provides the shelving for a small number of beer bottles and glasses and has a convenient cupboard below for storing snacks. Lighting comes from a typically sparse bare light bulb. Outside there is a small wooden table with a parasol and two milk churns that act as seats. Leaning against the wall of the shed is a dishevelled scarecrow and an antique garden spade.

Home Comfort

Set on a deep plinth of timber and edged with a path of crazy paving is a garden shed bar with a hint of luxury. Double latticed doors open to reveal a spacious interior with a square wooden bar faced with stone cladding on one side, while opposite is a small but comfortable, brown leather sofa. The bar has a small metallic beer pump and the shelving at the back has a variety of bottled drinks and glasses. To provide a homely touch, the shed is lit by a standard lamp in the far corner and there is a rug on the floor. Hanging on the inside of one open door is a dartboard. Whatever inspiration you find in your garden shed, Dawnvale can help you transform it into the shed bar you’ve always wanted.…

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